Socialbees specializes in helping small businesses reach highly targeted audiences by optimizing their Facebook presence to drive user engagement and viral growth.

The basic ways to use Facebook for business are through business pages and social ads. These are best when used in combination, however, Socialbees understands the need businesses may have for flexibility so they have designed an a la carte service menu for companies that may want to manage part of their project in house. Below is a list of services currently provided through Socialbees.

Facebook Business Page Creation

Facebook business pages are a special, customized space within Facebook that is dedicated to your business and acts as a miniature, but super-powered website. These pages are very viral and can be used for attracting new customers, interacting with your existing customers and conducting valuable market research. Socialbees works closely with clients to create a Facebook presence that is appealing to their core demographic, aligns well with their brand and compliments other promotions and marketing efforts currently underway.

Custom Tab or Promotion creation

For advanced users who already have a Facebook Fan Page, but are looking for new ways to optimize it through custom tabs and promotions, Socialbees creates highly engaging experiences within custom tabs or as a promotion on the “Boxes” tab to drive further viral growth on the existing Page.

Facebook Social Ads

Socialbees creates Facebook ads for clients and optimizes their ad spend by helping them to determine click through cost to maximize their marketing budget. Socialbees also selects keywords to ensure that clients are only paying for views from their target demographic so they are not loosing ad spend on the wrong audience.

Facebook for Business Training Services

Socialbees offers one-on-one training to teach clients everything they need to know about how to build and manage their brand on Facebook. The Facebook for business training includes the following topics:

I.    Fundamentals of Facebook
II.    Intro to Facebook for Business
III.    Facebook Business Pages
IV.    How to update and manage your Facebook Page
V.    How to drive users to your Facebook page and turn them into fans
VI.    How to interact with fans
VII.    Advertising on Facebook

Facebook Basic Training Services

Socialbees offers one-on-one training for novice users who are interested in understanding how Facebook works from a personal profile perspective. This is a comprehensive training program that will help new users become power users and lay a solid foundation for using Facebook for business.

Facebook Strategy, Consulting & Support Calls

Socialbees provides support calls to our clients to answer tough questions, solve account issues or take their facebook presence to the next level through unique strategies. These calls are billed on an hourly basis with a 30-minute minimum.

Facebook Updates & Targeted Business Networking

Clients may engage Socialbees to handle some or all of their ongoing Facebook fan updates, targeted networking, advertising and page management on a month-by-month basis. This is a highly customized service and fees are based on the specific needs of each client.

At Socialbees we have always made sustainability and philanthropy a top priority. From being a paperless, telecommuting team to donating our Facebook services to support a worthy cause every month we hold ourselves to a high standard of global citizenship.

This year we’re making the Earth our primary focus and in the spirit of Earth Day, we’re thrilled to announce the launch of our Socialbees Trees program!

Here’s how it works, for each of the Socialbees services you purchase, we will donate the following number of trees to be planted in your name.

•    Fan Page development = 25 trees
•    Facebook training/workshop = 10 trees
•    Facebook ad creation & keyword selection = 5 trees
•    SocialbeesBuzz Social Media resource community membership = 1 tree

We will be working with American Forests, a top rated not-profit organization for tree planting services. You can learn more about American Forests and how you can support their efforts here.

We’d also like to acknowledge and thank the brilliant Sarah Browne, AKA The Guru of New for giving us the idea and title for the Socialbees Trees program – her creative genius is also behind our name, Socialbees. You can learn more about The Guru & Crew’s services here.

The Socialbees blog is not our primary website. If you want to learn more about Socialbees find us on our REAL home on Facebook. Or, email us to schedule a complimentary consultation & learn more about how your business can tap into the power of social media.

Yesterday Facebook announced some newsworthy improvements to their advertising reports that will help businesses better understand potential customers and the performance of their ads.

You already know that advertising on Facebook is valuable because great products and services spread virally through the social network, increasing your exposure exponentially. Now you can also see the demographics of users who interact with your ads (think age, gender and geographic location, for starters). This will tell you who is most interested in your products or services. Are you reaching the people you expected to, should you change your target, or is your true audience a different one than you thought? Demographics can be tricky for many businesses, but this new system will offer clarity.

Facebook’s new insights also allow advertisers to view common interests among potential clients, like favorite TV shows, movies, books and music. (NOTE: user privacy is protected, so advertisers cannot tie specific data to a user profile) This valuable information helps advertisers create highly targeted ads that will produce better results while improving the user experience by reducing the number of irrelevant ads.

Another notable change is the ability to view more specific ad performance data.
Advertisers can see how many unique users are clicking through an ad, and measure these results monthly, weekly, or even daily.

Facebook’s social actions are one of the most compelling elements of the network, but until now, advertisers could not measure the viral performance of an ad. Now Facebook’s insights allow businesses to track the social actions associated with their ads, so measuring the true cost per sale becomes easier.

The DOs and DON’Ts that can make or break your image online

Do:

1. Fill out your profile completely and accurately.
2. Add a photo of yourself, but keep it real–this isn’t the place for glamour shots!
3. Use your privacy & account settings. Facebook has the most advanced privacy customization of any social network!
4. Tag your friends in photos. They’ll thank you for it.
5. Mind your manners.
6. Try to be a good member of the community.
7. Be AUTHENTIC, transparent and true to yourself.
8. Stay current on your news feed; it’s a window into the lives of people you care about.
9. Poke friends – it’s fun!
10. Add to your virtual network by reaching out to people with common interests.
11. Share nicely – Facebook is all about discovering & sharing quality content.*
12. Respect the inbox. Facebook is just like email, but even more personal.
13. Join a network, but remember that Facebook is not everything. Know your network in person.
14. Find your friends.
15. Attract quality traffic and treat them like royalty. Practice your best customer service!
16. Invite your friends. The more REAL friends you have on Facebook, the more effective it becomes.
17. Know when to send a private message. Walls aren’t for sharing personal details.
18. Proudly “Fan” causes and businesses you genuinely care about.
19. Use Facebook’s targeted ad system to acquire fans.
20. Have FUN!

Don’t:

1. Hold out and leave your profile blank.
2. Show or tell anything you wouldn’t want your granny to see… or a future client, partner or employer!
3. Complain about Facebook because you failed to take advantage of the privacy settings.
4. Upload embarrassing photos of friends. They’ll hate you for it.
5. Be a jerk.**
6. Try to be the center of the universe.
7. Do anything you wouldn’t do in REAL life.
8. Be an island and let life pass you by. Isolationism never ends well…
9. Poke strangers – it’s creepy.
10. Friend people without having a two-way dialogue first. You wouldn’t assume a stranger on the street was your friend. Don’t do it online.
11. Flood friends with too many updates or requests in a short period of time – stick to one fan page or group update every 2 weeks.
12. Message people you don’t know and ask them to become fans/members of your group, etc. That’s spam.
13. Add random coworkers/people from your network. Just because you share a network, doesn’t make you friends.
14. Friend strangers.
15. Be fooled by short-term gains… trash traffic does not convert into $$.
16. Ignore hints. If someone doesn’t respond to your request, it’s his/her polite way of saying no!
17. Be a wallflower. Constant lurking is no way to make friends.
18. Be a groupie. It’s great to support a cause, but be sure you actually know what it is – “fanning” everything dilutes your personal brand.
19. Spam for fans.
20. NEVER break the rules of etiquette!

*Quality Content: Facebook users frequently share content they find meaningful: photos of friends, news stories, cool videos, interesting websites, etc. (It’s okay to share your own content, but just don’t do it too often or you’ll look like you’re bragging or spamming, neither of which are particularly appealing!)

**Jerk: A person who sends out meaningless messages to strangers, adds noise pollution to the online world, demands that you become a fan – or sends mass messages out telling friends to become a fan of their page, posts their URL on other people/group/businesses walls, excessively pokes, sends wall posts on every occasion, adds every application and invites 20 friends to join, posts too much information, copies too many people who don’t know each other on direct messages, responds to direct message when strangers are copied – resulting in including them on un-needed messages – or otherwise, disrespects the inbox.

Today Facebook officially announced a partnership with Salesforce. Force.com for Facebook offers application developers an easy way to create Facebook business apps that connect directly to the Force.com tools.

The move takes Facebook one step closer to ruling the world of online business networking. This is great news for busy entrepreneurs, who understand the huge benefits of online social and business networking, but can’t find the time to maintain more then one profile effectively.

In a nutshell, you can expect to see an acceleration in the trend of professionals replacing their LinkedIn accounts with Facebook.

Learn more from this Force.com for Facebook video posted on the Facebook developer site.

I should also note that many of my clients have expressed great concern about mixing their personal and business contacts on Facebook, which is a valid issue. I don’t want my business contacts to see what my high school buddies are posting on my wall either! What you may not know is that Facebook has fully customizable privacy settings, so you can control exactly what each friend/colleague can or can’t view on your profile.

Stay tuned for more on how to use your privacy options next week…

Edith Yeung, founder of SF Entrepreneur has organized BiztechDay, an event designed as a technology learning bootcamp for small business owners. Local businesses and start-ups will spend the day networking and hearing from experts who will arm them with the tips and tools they need leverage online technology and improve their bottom line.

Join me to learn about Facebook for business at the BiztechDay Genius Hour and also, as I moderate the Social Networking Panel. The speakers on this panel will help you understand the best ways to leverage their networks and gain more visibility for your business.

Speakers at BiztechDay include, Tim Ferris (Author of NY Times Best Seller 4-Hour Workweek), Scott Heiferman (Founder of Meetup.com), Dan McComb (Co-Founder of Biznik.com), Alex Craddock (Head of Small Business Marketing, Visa Inc. ), Megan Casey (Co-Founder of Squidoo.com ), Stephan M. Spencer (SEO Guru & Founder of Netconcepts.com ), Christine Comaford (Former Google Angel Investor), and 20+ experts!

Our new company email is: info@socialbeesstrategy.com. Please use this new email address for all application submissions and questions for the bees.

Hi Ladies,

First of all, many thanks for your response to our special insider offer. We’re really excited about helping your business get the Facebook buzz it deserves.

BUT before we can get your business up and buzzing on its own page, we need you to email the following *Required* pieces to us at info@socialbeesstrategy.com.

Special Note: Because we’re limited in the number of businesses we can accept, get your materials to us ASAP. There are a lot of Ladies who want in!

THE MUST-HAVE LIST

*Your Business Contact Information

*If your business includes a retail store, your store hours for all 7 days

*Year your business was founded

*Your 1-Sentence Mission Statement: (Should be sassy and fun, not a chore!)

*Your company Logo in jpeg format

*Your current marketing materials, especially ad copy and tagline

*Where are you currently marketing and how’s it working?

THE NICE-TO-HAVE LIST

Upcoming events: This includes your own events — where you or your product might be appearing — or industry-related events you think are cool and want to support.

Photos: of you, your products, your store and especially your products in action.

Videos: YouTube links or raw files of you, your customers, your products.

Blogs: Do you have a blog? Send us the URL. Also, send us blogs or websites you love that are relevant to your industry or customers.

Customization: Any special tips or ideas on how to make your page all yours?

Cheers,

Hazel Grace and Sarah Browne
The Socialbees

If you’re like many of us, you’ve probably been wondering about social networking, especially about the biggest, buzziest social network of all– Facebook.

Have you ever wondered -

Is Facebook just the latest fad? Is it only for teens, tweens and that wannabe rockstar down the street? What on earth is a widget?

And most importantly: What the heck can Facebook do for MY business?

Now’s the time to find out by tapping into a very special insider deal from the Social Networking experts at Socialbees, who are also passionate Lady Launchers. Living in the heart of Silicon Valley, The S’Bees are pros in the best ways to put today’s new social networking toolkit to work for your small business.

And because we know how busy you ladies are, we’ll tell you right now exactly who should keep reading. (The rest of you can go back to your usual multitasking)

Keep reading if you have a website/blog that features:

* A great product
* A great service
* A great personality (singers, comics, emcees, facilitators, coaches)
* A great event (meetings, fairs, live music, etc)

In fact, if you’re selling anything on the Internet or simply looking for some high-target exposure, this First-Time Facebook Bundle is for you.

Here’s what you get with the Socialbees First-Time Facebook Bundle for LWL:

*An optimized Facebook Profile for your business
*An optimized Facebook Fan page for your business — This is a special customized space for attracting new customers and interacting with your existing customers.
*An ad created and customized for your Facebook audience
*Your Facebook advertising buy and plan (Facebook’s super targeting ability helps you reach exactly who you want to reach and stretches your ad dollars farther).
*Socialbees’ insider expertise from start to finish.

SEE BELOW for the Application.

All of the SocialBees are excited about working with you to give your business the boost and the buzz it needs to be everything you’ve always dreamed it could be.

We’re making Social Networking fast, easy and most of all, fun.

Cheers,

Hazel Grace & Sarah Browne

Here it is — our handy Application.

Your name
Email address
Phone
Website
Location
Description of product or service
And we’re dying to know: Why do you want to advertise on Facebook?

Once we receive your info at hello (at) socialbeesmarketing dot com, we’ll be in touch within 24 hours. (We’re multitaskers, too)

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